Apex's investment approach emphasizes a disciplined and careful evaluation of each investment opportunity, taking into account the following criteria:

Market - Apex seeks opportunities that address large and/or rapidly growing markets with real, unmet or under-served customer needs.

Management - We believe that the single most important factor in the success of a company is the quality of its management team. Apex will not make an investment unless it is satisfied that an appropriate management team is in place or can be recruited with the assistance and input from Apex.

Product or Service - Of critical importance to early stage companies is the successful and timely development and delivery of proprietary and/or differentiated products or services that are capable of effecting technological innovations or business transformations that create significant value for the customers.

Business Model - A successful company will not only create customer value, but will also have a well thought-out business design that allows the company to capture and protect a significant portion of the value created.